Internet & Cable Industries Loosing Trust with Americans

News - United States (on June 04, 2015 01:39 AM)

Americans Hate Internet and Cable Providers


Americans Hate Internet and Cable Providers

American consumer satisfaction index has ranked Internet providers and Pay-TV companies as one of the most hating industries with respect to consumer satisfaction in US.

According to the American consumer satisfaction index, the tradition of being most hated industries in America for cable TV and internet providers remains the same, even declining. As compared to the previous year, two industries scored lowest among those tracked by the American Customer Satisfaction Index. Satisfaction with pay TV fell 4.4%; internet service declined 3.1%.

Amongst the telecommunication companies, Comcast and Time Warner Cable, which are also willing to merge soon, ranked as the worst-performing providers of both television and internet service. Fiber-optic and satellite operators like AT&T and DirecTV are comparatively ranked batter than Cable companies, however, overall compared to other factions, score worst. AT&T and DirecTV ranked as a top of the list for television service.

"Consumer abandonment of pay TV is shaking up the industry," said Fornell of the pay-TV sector, "and lower satisfaction could mean even more cord cutting by subscribers ahead."

Rapid decline of losing trust over American people by telecommunication and cable companies, need companies pay attention to their previous performance to gain the trust again. "I think the industry needs to really — not double, triple — make a 10-year commitment to the recovery of that relationship," said Michael Powell, head of the National Cable and Telecommunications Association, in an interview in February.

This survey is based of individualistic interview help with 70v000 American because “The American Customer Satisfaction Index uses customer interviews as input to a multi-equation econometric model developed at the University of Michigan's Ross School of Business” using different tools such as Customer Satisfaction (ACSI), Customer Expectations, Perceived Quality, Perceived Value, Customer Complaints, Customer Loyalty etc.

This time, American Consumer Satisfaction Index took 43 companies in account to rank them, by allotting the score to 0-to-100 scales. ACSI releases industry results throughout the year and updates the national index quarterly. To see the latest result, Click Here!

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