Google-Owned YouTube to Launch Dedicated Video Gaming Site and App

News - (on June 15, 2015 01:52 AM)


YouTube to Twist the Amazon’s Twitch

The video giant, ‘YouTube’ finally decided to take on Amazon’s Twitch - the gaming-centric streaming video site, in the battle of gaming videos sites and apps

YouTube has decided to launch its own dedicated site and app for gaming in an attempt to take on Amazon-owned streaming service Twitch. On these “to be” launch video site and app for video games; YouTube aims to provide updates related to more than 25,000 video games with to make it a destination for users to find gaming videos, live streams and Internet personalities.

YouTube product manager Alan Joyce summarized it in very beautiful way. According to Joyce, if you began your search for a word "call" on the YouTube Gaming app or site, the military shooter "Call of Duty," would appear first, not the Carly Rae Jepsen tune "Call Me Maybe."

"On YouTube, gaming has spawned entirely new genres of videos, from let's plays, walkthroughs, and speedruns to cooking and music videos. Now, it's our turn to return the favour with something built just for gamers," said Alan Joyce.

Moreover, YouTube also aims to broadcast live and competitive gaming, known as e-sports, where, Esports is known for a term used for organized multiplayer video game competitions.

"When I look at where YouTube is weaker in the gaming content space, I think live and e-sports," said Ryan Wyatt, YouTube's global head of gaming content, in an interview last month. "In the coming weeks, you're going to see us make improvements to our live product, and we do want to invest in e-sports from a content perspective. In some ways, it's still nascent, but there is something to say about the future of e-sports, and we definitely want to be part of it."

One the other hand, Amazon’s Twitch is the most popular gaming-centric streaming video site acquired by Amazon last year for nearly $1 billion with more than 100 million users who watch 1.5 million broadcasters a month. Although YouTube is world’s top video streaming website, Twitch is ahead of YouTube on gaming world being specific.

After a failed attempt of bidding for Twitch last year, only to be beaten by Amazon's $970m (£620m) offer, Google is hoping that the new services will lure gamers away from rival Twitch, which is about to be launched in coming summer, in the US and UK.

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Natasha Austin
Natasha Austin 2 weeks ago

Yeah, that is a really good idea as then they will have to add azshara eternal palace boost to their platforms too. That would make playing the game so much easier for everyone/.