TV Political Ads are Expected to Kiss Record in 2016, Why?

News - United States (on July 21, 2015 03:28 AM)


16% Record Growth in U.S. Elections 2016 for TV Political Ads

The advertisement cost by cooperate structures to be spent on U.S. Presidential Elections 2016 are expected to touch record statistics of $4.4 billion!

Advertisement has always been a key to win elections in democracies across the world. Same rules apply in United States. Both the parties, Democrats and Republicans depends their end result on the advertising costs and quality. And cooperate structure are the mean to help these parties invest in different ways across America.

As court has very much relaxed ways and amount could be spent on elections ads, the analysts are expecting 2016 will be a super year with respect to investment point of view. According to Washington Post, political advertising on television is expected to jump 16 percent to a record $4.4 billion in the 2016 presidential cycle compared to four years ago in U.S.

Although it’s true that according to statistical records, people are less inclined towards watching TVs. According to Nielsen, TV viewing by 18- to 34-year-olds was down 17 percent in the first quarter compared to the same period in 2014. But voters are always been estimated aged more than 34. Most of the voters for both parties are not young between 18 to 34, but old still watching shows like Wheel of Fortune or the local evening newscasts that is why Democratic candidate Hillary Clinton has reserved $8 million in TV advertising that could begin as early as November.

The Social advertisement is also expected to play a key role in elections 2016, however, is still not match to Television ads growing not exponentially, but steadily $3.8 billion in 2012 and $2.75 billion in 2008, and now, expected to touch $4.4 in 2016.


"It's a simple truth that people who watch local news tend to be voters," said Mark Fratrik, a senior vice president of research firm BIA/Kelsey.

"Spotting the impact of Citizens United on congressional election spending is like spotting the Great Wall of China from space," Wilner said.


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